We offer worth for money.
In a competitive business environment, pricing for anyone is the most challenging task. It is one of the business survival benchmarks. Conceiving and manufacturing is a matter of resources but packaging the product for customers determines longevity of a venture.
"I paid a good amount for this dress and see what quality do you get these days. It is nothing but a piece of rag." This and such statements are commonly made. And to a good extent they are true. But to understand we have to deliberate on two different situations in which such comments are made.
The first situation is when a heavily embellished product is beautifully captured on a model and offered at a seemingly very low price. The stunning image at that price makes you jump out of your bed. You feel you have hit a jackpot. You daily come across such examples on net. To cite - a heavily embroidered bridal Lehanga shot on a Bollywood actress offered at Rs. 3,500.00. There are many lesser exaggerated offers too. But obviously this purchase is headed for a disaster.
The other situation is where a dress is offered as stitched out of, let us assume, crepe. Crepe is an expensive fabric. But name crepe can be misleading. Within pure crepe you have a range of variants based on weight with huge price differences. Then you have polyester replicas and blends priced as low as Rs. 50-60 per sq. meter while pure crepe would cost in excess of Rs.300 per sq. meter. For the sake of an example a dress made out of low-priced crepe variant can be offered for as low as Rs. 500-600 and a pure crepe dress would sell at Rs. 2000 and above. Obviously, the variant, worded as just crepe, becomes enticing and can lure even the toughest. In fact, situation can be worse. Ignorant customers have been made to believe dupion as silk because of its luster. Computer embroideries are being sold as hand embroidery.
Both the situations are deceitful.
We associate with vendors with lot of caution. We call for their products and subject them to various quality tests. We invite them only after we are fully convinced. We keep try to keep away from vendors with any instance of indulging in such practices. If our vendors use a cheaper variant, we encourage them to display it emphatically. Particularly in case of dresses, following discussion is helpful in understanding why cheaper variants are being used.
Inflation has rendered many fabrics unaffordable; out of reach for many. This has been worsened by increasing other direct and indirect costs. Thankfully with growing technology, fabric manufacturers have been able to blend and weave out versions which resemble and feel as rich as the pure fabric and are durable making all smile. Some new fabrics have also evolved and new ones are being constantly developed. With computers, we can now offer most intricate embroideries very cheap. These developments have enabled dress makers to keep prices stable despite ever steep rise in costs.
But then at Venco we are careful and encourage our vendors to stay away from poor quality material. In order to manufacture products to fit all pockets, our vendors have to use various inputs. However, even for the most affordable fashion products, we encourage them to use at least respectable quality of material even if it means thinner margins.
Another important aspect of pricing is the marketing and selling costs which get added on. Generally, when you are buying a dress from a vendor selling on a market place, the products get expensive due to additional margins required by the market place. When you are buying directly from a vendor's site, you benefit in prices but lose on variety. Atvenco, being a responsible marketplace in spirit, charges its vendors most competitive and bare necessary selling commission to ensure consumer friendly prices. It is our earnest commitment.
Happy shopping!
