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Kurta and Kurti have become emblem of Indian women’s ethnic wear and recognized world over. While the names Kurta and Kurti are used interchangeably to refer to the same long lose shirt, Kurti essentially is an Indian short kurta worn over western or Indian bottoms like Parallel Pants, Salwars, Dhoti, Denims, Wrap-Skirts and so on. Kurta is worn in most of the South Asian countries as well as some parts in South-East Asia. Kurta is often worn over bottoms like Pajama, Palazzos, Skirts, Shararas, Dhoti, Shalwar or even Denim Jeans and regular Pants.
Many variants of kurta developed suiting different religions and cultures. Till few decades back the broad classifications were Lucknowi Chikan, Hyderabadi, Bhopali, Dogri, Punjabi (Muktsari, Phulkari, Bandhani), Sherwani, Pathani, Multani, Bengali, Sindhi, Rilli and Khadi. Until the recent trends, Kurta did not have a separate identity. It was part of a complete dress called Salwar Suit. However, the recent fashion tweaks separated it for Mix-n-Match culture. Fashion freaks picked up kurta and scouted for a matching or contrasting bottom. As communication and travel increased, the Indian designers blended the western styles and so was born the Indo-Western Kurta. It is stitched in all possible fabrics including cotton, chanderi, chiffon, crepe, denim, khadi, linen, polyester, georgette, rayon, silk, wool and their blends.
Today kurta has no bounds. Anarkali was reincarnated. Low-high, Asymmetrical, Long Gown Kurta and many other un-named forms developed. So much so that, today, many wear Kurta-Gown hybrids without a bottom. And it looks amazing. This could not have been possible without advent of on-line buying. In the beginning, just the religion and culture specific designs and styles were showcased. During last one decade, as we witnessed new and strong labels growing, fabrics, colors, motifs, patterns, techniques from all around mingled to establish a robust Kurta Fraternity.
Atvenco brings you a variety of designer kurtas and kurtis for women and girls crafted for all seasons and occasions in stunning colors and designs. We have it all – from Indian ethnic, traditional designer kurta and kurti for a wedding or puja ceremony, party wear kurta, casual wear kurta for an evening jaunt or walk to the neighborhood market to your official demeanor in our formal kurtis. Most of our vendors work with qualified and experienced designers and create dresses for a very satisfying online shopping experience. Atvenco ensures new kurta designs with every approaching season.
As you browse through our kurta and kurti pages, you will be fascinated by colors, fabrics, prints, techniques trims, styles and many other varying concepts used to develop these kurtis for women. Our range of kurtis embrace all trendy styles and fits – A-line, Anarkali, Angrakha, Asymmetric, Flared, High-slit, High-low, Regular, Straight, Tiered and Umbrella. You can choose from basic colors like white, pink, black, red, yellow, orange, green, blue, brown, maroon or custom dyed exotic shades like olive green, royal blue, magenta, navy blue, sea green, pista (pishta) green, carrot, mustard, rust, sky blue, chocolate, azure, beige, cream, peach, teal, turquoise blue and many more. Shop our kurtis on-line with block prints, screen prints, Dabo (Daboo) and Azrak (Azrakh) prints, rotary prints, mill prints, gold foil print, graphic prints, hand and machine embroidery. Our gold block print kurtis are a jaw-dropper. Our contemporary and fusion styles in simple plain and solid colors will mesmerize you. Atvenco’s solid plain color kurtis in a wide range of shades are revered and hot selling. Our merchandise, resplendent with cotton kurtis and kurtas for women and young girls are worth a consideration. Besides all sizes XS, S, L, Xl, XXL and extra-large, you can shop with us both long and short length kurtas and kurtis. The tie and dye, self, bandhani, dobby, shibori, ikat and such ancient techniques make our range of kurtis exhaustive. Our price and discount filters help you quickly access kurtis priced as low as under Rs. 300, Rs. 400 and Rs. 500 and above.
When we shoot our kurtis on models, the stylists ensure best matching bottoms. The best strategy, therefore, would be to try and source the exact bottom as you see in our product image. We choose kurta sets as per the going trends and those in vogue. You may choose to visit our ‘Pants & Capris’ or ‘Palazzos & Skirts’ and see if you find a matching bottom or one that you like. Vendors keep listing solid plains and printed bottoms regularly. However, first you must decide the kurti colors that go well on you. Try and recall your earlier dresses that you liked the most and were applauded. Or may be you could try placing some fabrics with different color shades while looking in a mirror. The colors that go on you will be quite evident. Then you must decide between long and short kurtas depending on your height. Finally choose a print or other embellishments. For example if you wish to look shorter, try some horizontal or geometric prints. You can also contact us and seek help from our design experts. Happy shopping!
